A portfolio is a very important business tool that most designers have. Whether it is a photographer or an artist, people want to see past examples of your work. When dealing specifically with design, it can be tens of thousands of dollars potential clients and they want to know for sure that the person they are entrusting is capable of doing the work. On the flip side, future employers also ask for these portfolios. When dealing with their prize clients, they want to ensure that they can count on their designers to deliver.
An easy way to start a portfolio is online. They are ideal because it allows future clients or employers to view your abilities at their convenience. Whether they are going through potential designers at 1 am or at 3 in the afternoon, it is on their schedule. Since most people are on the internet most of the work day, allowing the flexibility to view your portfolio online is key.
To begin putting together your portfolio, select 10-12 pieces of your best work. Do you have a project, which you were especially proud of; only pick the best and showcase your talent? Once you have selected each piece, tell what is going on in these pictures. Before and after are great statements as to your ability. Remember ‘a picture is worth a thousand words’; it will tell the story long before you can. You want to say what made this project a challenge; for example the budge was only $5k or the horrible conditions you had to work in. Draw them into the experience with you. When it comes to redecorating houses or offices, it is not all sunshine and roses. They will want to know that the person they want to hire is fully capable of handling all situations. Use a nice medium though, try not to oversell yourself.
The final touches on your portfolio should be a photograph of yourself, a biography and a resume. Now that they have seen your work potential, let them know a little about you. They want to know why you are the best choice, if this is your first job or your 10th; all these things are relevant in picking the right designer. The number one most important thing in a portfolio is contact information. Make sure to put phone numbers and email addresses. This little detail is often overlooked and can make or break a deal.